Three researchers from Spain have written a chapter in the Handbook of Research on Emerging Business Models and Managerial Strategies in the Nonprofit Sector, focusing on the use of Big Data in the Higher Education sector. They explain how “Big Data” has required the development of data analytics tools far beyond the power of MySQL or Oracle and analyse the steps of Big Data analysis. They assert that Big Data analysis, potentially can make it easier in higher education for the management to make progress in key areas such as finance, student evaluation, and resource allocation and that a majority of colleges and universities are collecting large volumes of data. But they also state that few institutions use the information strategically.
April 23, 2018