The GMAC: Graduate Management Admission Council has published its 2013 Prospective Students survey, looking at Programme demand, Recruitment, and School appeal. GMAT expects demand for postgraduate business degrees to grow throughout the remaining first half of the 21st century. The report identifies four distinct phases for individuals choosing an MBA. In a separate part of the survey, GMAT analyses the criteria most commonly used by prospective students in selecting their preferred MBA programme.
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