October 2019
In an article in Frontiers, the International Journal for Study Abroad, two researchers report on a survey among some 400 American students about their interest in studying in China. In their article Predicting U.S. College Students’ Interest in Studying in China: Social Influence, Personal Experiences, Country Reputation, and Media Coverage, the researchers distinguished between factors related to the individual perceptions and opinions on a study in China and social influence: the opinions of others.
They found that social influence or normative pressure is a much more important factor to shape their attitudes toward studying in China than their overall perceptions of China and media coverage of China.
October 2, 2019
