As the report shows, China took over from Japan as the leading source of international students in 1999/00, before being overtaken by India in 2001/02, and then regaining the reigns in 2009/10. Japanese enrollments have plunged from a peak of just over 47,100 in 1997/98 to less than 20,000 in 2011/12; while student enrollments from select emerging markets have grown rapidly. Enrollments from Saudi Arabia, for example, have increased by over 700 percent since 2002/03, from 4,200 to 34,100 in 2011/12 (IIE 2012).
The report discusses three topics: 1) a comparative perspective of international student mobility patterns (both globally and U.S.‐focused) based on an analysis of data from multiple sources; 2) trends in recruitment practices from a survey of international enrollment management professionals; and 3) a framework for responsive recruitment strategies for higher education institutions. For recruitment strategies, the report finds that emerging recruitment practices fall into one of three dominant themes: 1) technology for expanding reach in a cost‐effective manner; 2) partnerships for creating pathways and visibility; and 3) research to prioritize efforts and measure return on investment.
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